The retail industry is keeping up with latest trends to remain relevant in the industry. As consumers have an array of goods they can choose from, shelves in supermarkets are filled with products from different manufacturers. It becomes a tricky affair to consumers to choose the right product.
However consumers are more discerning about the products they buy for their families in spite of the selection available. Savvy consumers are also using online reviews to know the best items available in the market. Compared to previous years, today’s retail landscape is overly competitive, and retailers have gone a notch higher by utilising the skills of business influencers to ensure that their product sells well. Here are some trends that affected retail sales.
The rate at which consumers are saying no to brands
A majority of us grew up with a specific brand tucked away in our cupboards and used the products year in year out. In this new world, things have changed a bit because consumers do not share the same sense of brand loyalty. Instead of buying the products moms used when they were young, buyers step into shopping malls with a variety of new brands and they buy them depending on the reviews they got on the internet.
Back in the days purchasing products came from the various recommendations that were made by friends after using. Whenever people visit a shopping mall, they check out the reviews on the internet about the item they want to purchase. Reviews for various products are found on blogs, social platforms, and websites. As a result, clients go for have products with a lot of information on how it can be used, and how better they perform than those of their competitors. Naturally, products with bad reviews or with too little information are disregarded.
Smartphone’s have created a buzz with e-commerce and online reviews
With e-commerce customers have been able to seal multiple deals before purchasing an item. The smartphone has taken this trend a notch higher because it is ever present and consumers use it to buy items without leaving their homes. It is also a good tipping tool to help a person decide on what is the best store if they were at odds on which item to choose. This has affected stores since the consumer could simply opt to go to the next shopping mall if they cannot find the item they are looking for.
With a variety of products to choose from, consumers are at the benefit of these deals. Right from competing retailers to online deals, consumers are are at awe with the selection of items available. As now retailers are selling many similar products, they need to do their best to convince consumers to buy from them. With the rise of influencers, it is easy for retailers to get buyers as these influencers can spark a need for the product to the consumers.
Digital influencers creating relationships between buyers and retailers
Launching a new item normally creates a buzz, but the challenge is converting the fascination into retail sales. It is where online influencers come in as they can play an important part in ensuring consumers go for that product. Identifying brand advocates is vital for any retailer as they are passionate about making the product move. They engage their audience authentically while giving them all the reasons on why they should purchase a certain item. They can advertise a product through visual images or storytelling. The only significant thing for them is to ensure a good number of people are aware of the specific item.